This past weekend the Washington Redskins Charitable Foundation partnered with Everybody Wins DC, Barnes & Nobles Bookstores in the DC metro area and authors to promote #RedskinsRead. The purpose of the event was to encourage the youth to learn about the importance literacy & the joy attached to reading. The #RedskinsRead event was an amazing activity that allows the team to brand themselves beyond the game of football.
The #RedskinsRead event was a great way to expand the Redskins fan experience by meeting Redskins Players & Cheerleaders in non-football settings that are focused on community service. This innovative way of branding the Redskins in the community shows how the team has a powerful influence on the DC Meto area community. This event also provided an opportunity to highlight local authors that writing some amazing work.
Members of the #RedskinsTweetTeam promoted #RedskinsRead event on social media because we want to as supportive as we can be with as many Redskins activities and events that bring fans together in a positive envir