#RedskinsRead is About Winning Off The Field

This past weekend the Washington Redskins Charitable Foundation partnered with Everybody Wins DC, Barnes & Nobles Bookstores in the DC metro area and authors to promote #RedskinsRead.  The purpose of the event was to encourage the youth to learn about the importance literacy & the joy attached to reading.  The #RedskinsRead event was an amazing activity that allows the team to brand themselves beyond the game of football.

The #RedskinsRead event was a great way to expand the Redskins fan experience by meeting Redskins Players & Cheerleaders in non-football settings that are focused on community service.  This innovative way of branding the Redskins in the community shows how the team has a powerful influence on the DC Meto area community.  This event also provided an opportunity to highlight local authors that writing some amazing work.

Members of the #RedskinsTweetTeam promoted #RedskinsRead event on social media because we want to as supportive as we can be with as many Redskins activities and events that bring fans together in a positive envir

 

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